The famous Pall
Mall logo has large
art nouveau lettering spelling
out "Pall Mall" on the top
front of the pack. On the face
is a white coat of arms on the
front and back of the pack.
Showing two regal lions pawing
the sides and a knight's
helmet on top, the inside of
the shield reads "Per Aspera
Ad Astra" or "Through
Difficulty to the Stars".